I’d love to know why Apple is pre-announcing more and more hardware. AirPower is part of this, but also the Mac Pro, iMac Pro, original AirPods, HomePod, and even the shipping-in-May PowerBeats Pro.

My best guess is they feel like the market is forcing them to show forthcoming growth-potential products. But the market has always tried to do that. Why does Apple feel the pressure now?

Jordon Wadlington @jordon